We partner with Future of Humanity Institute at University of Oxford on establishing fundamental definitions of the interdisciplinary science of happiness. This long-term project is based on a comprehensive literature review across psychology, philosophy, economics, biochemistry, computer science, anthropology, as well as all existing happiness and wellbeing indexes

We partner with Royal College of Art in developing “design principles“ in order to integrate human happiness, wellbeing and fulfillment into everything we build. These principles aim to influence innovation process so that revenue generation and joy creation can be more aligned in new products and services.

We are part of WEF’s Metaverse Working Group, focused on value economics and prioritising human wellbeing and human flourishing in the design of metaverse ecosystems.